Charging customers a fee to look around your store is definitely an extreme measure to prevent showrooming. You can expect this to anger potential customers, so I would not suggest going such an extreme route. But what can you do to curb showrooming? First, it's important to understand why consumers are using their phones. In a survey conducted by 53% of consumers use their smartphones to compare prices, read customer reviews (49%), check for sales/coupons (48%), and searching for product information (48%). Consumers want to know they're getting a good product at a fair price. For example, Target monitors competitors' prices on 30,000 products to be competitive. They also recently introduced a policy that will match online competitor pricing.
|Grocery customer using a smartphone to compare prices.|
As a food retailer, do you see a lot of customers using their smartphones while shopping? Do you actively compare your prices with online retailers to stay competitive? Do you offer a price matching policy?