As I discussed before, the article "How to Choose a Web Designer" by Karyn Greenstreet has some great tips on hiring the right web developer for your agricultural business website. Below, I've highlighted some of these great pointers.
- Pay attention to how much they ask you about your business. They should want to get to know you and your business intimately. How else can they design a site that reflects you, your brand, and your business, unless they spend time to get to know you?
- Look at sites they've designed to see if you like their style. Is there a certain feel to ALL their sites, or are they flexible in their designs?
- Ask them if they did the actual graphic and layout design of the site, or if they just did the programming. If they don't do the graphic work themselves, can they recommend a graphic artist?
- Ask them what they know about internet marketing and search engine optimization (SEO). Be sure that they're creating a site for you that meets your larger marketing and business goals. (A pretty site is no good to you unless it generates revenue and prospects.)
- Ask the designer for their fees and what is the estimated cost for the site you want. They may not be able to give you a good estimate until you discuss content and features of the site. Expect to pay between $60 - $125 an hour, depending on their skill and their location. A quality website with good graphic design and layout will cost around $2,500 - $5,000 for a simple business website. If you add a blog, newsletter, shopping cart, autoresponders, email address setup, SEO, membership site, or logo design (or if you have many page on your site), expect the price to be higher.
More tips to follow in Part 3!