Yogurt continues to enjoy strong consumer interest and demand. Retail sales are expected to continue to grow, though at a slower pace than years past; with sales from 2013 to 2014 showing an increase of 3.3% compared to an 11.3% increase from 2010 to 2011. Spoonable yogurt continues to dominate yogurt sales, at 93% market share, with consumers saying they are turned off from drinkable yogurts by the thick texture. However, yogurt drinks are still expected to see an 8% sales growth in 2015 (Mintel).
While sweet fruit flavored yogurts will likely to remain dominant, savory, herbal, and floral flavors are emerging in the marketplace. Blue Hill produces a line of savory flavored yogurt that includes carrot, parsnip, and butternut squash. Other new flavors on the market include green tea, rose petal, cucumber mint, and savory shallots.
This is an exciting time in the yogurt industry, both for consumers and producers. Farmstead and small processors have a great opportunity to carve out a niche and generate a consumer following by exploring these emerging trends.