SHFT, a multi-media platform company, recently released a smart phone app called Food Tripping to help consumers locate local foods (watch the video below for a brief summary).
Food Tripping uses GPS to locate local restaurants, juice bars, farmers’ markets, microbreweries, etc. Users can search by location, name, popularity, and category (see Image 1). Each listing gives the address, phone number, category, website, directions, and "sharing" capabilities (via email, Facebook, and Twitter). You can also view a list of past businesses you've visited when you "check-in" or "add to favorites". Think of it as Foursquare just for food.
|Image 1. Food Tripping app displaying farmers' markets in the St. Paul, MN area. Photo from Supermarketguru.com|
As a consumer, would you use an app like this to visit a food business in a town you're unfamiliar with? As an ag business owner, have you listed your business on other apps (like Foursquare)? Has your listing attracted new customers?