Thursday, December 20, 2012

What's New in Ag Business Education? (part 1)

Did you know that Penn State Extension regularly holds classes on a multitude of different business topics?  Classes range from beginner (those just starting to think about creating an ag business) to advanced (those who are veteran business owners thinking about succession planning).  Below is a brief description of just a few of the courses Penn State Extension will be offering in early 2013.

Social Media Boot Camp for Ag Businesses 

During this 2-day boot camp, we'll discuss the basics of several tools such as Twitter and Facebook and get you thinking about their strategic use.

The first day of the workshop will be spent in a computer lab where you will begin developing your Facebook, Twitter, foursquare, and Yelp pages.

On the second day you will develop social media goals and objectives, a strategy for achieving those, and be introduced to tools for measuring and analyzing your social media impact.  You’ll also hear from a farmer on their use of social media tools.

For more info, please visit the program page.


Your Future in Focus 
Sessions will be held on Mondays between January 14 and March 11, from 6:30 to 9:30 p.m. in York, PA

This 8 session class empowers farming and food entrepreneurs to build a business plan for their venture – whether a start-up or a long-established business.

As a member of the Your Future in Focus class, you will consider appropriate business structure, actively pursue goal-setting, build a strategy for marketing your products/services, and gain skill in the development/analysis of financial documents – all steps that lead toward writing a complete business plan. As the weeks progress, experienced instructors will guide you through the process of business and risk management planning, providing feedback throughout the course. Most important, you will receive training and support needed to produce a draft written business plan – the key business risk management tool that can be used both for daily management decision making, and as well as serve as a proposal for start-up or expansion funding.


For more info and to register, please visit the registration page


I'll be talking more about our other class offerings next week.  You can also view entire the Penn State Extension Ag Entrepreneurship Team's calendar now on our website

If you see a class you want to attend but not in a location near you, don't fret!  Let us know on our Facebook page and we will try to schedule a class near you.

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