Friday, August 24, 2012

Using PA MarketMaker to Market Your Business (part 1)

If you attended Ag Progress Days last week, I hope you visited the PA MarketMaker booth in the Farm Credit building to learn more about PA MarketMaker and how it can help you market your food business.  If you weren't able to make it to APD, you can find more info about MarketMaker here in this blog series.

First off, what exactly is MarketMaker?  Penn State Extension has partnered with many other states to launch Pennsylvania MarketMaker, an online tool that allows you to create an online directory listing of your
business and your products.  MarketMaker has a lot of other great features! The site allows you to:

  • create a business listing so customers can find you through searches
  • explore market research including census data about potential customers in Pennsylvania
  • use the Buy& Sell Forum to list specific products/services you are selling or ones that you are hoping to purchase
  • check out what produce is in season, and
  • find fact sheets and publications about marketing and managing your food or farm business.
Stay tuned for more info on how to set up your MarketMaker profile and how it can help you market your business!

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