Friday, October 28, 2011

Thinking About Christmas Shoppers

It's that time of year again!

Christmas Countdown

I know for most of you Christmas is a long way away, but according to a SymphonyIRI Group Holiday Shopping 2011 survey, 73% of respondents plan to start shopping early (before Dec. 1) in hopes of saving money. Also, 71% of consumers earning less than $100,000 plan to spend less this holiday.
Fourty-four percent of respondents say that their reason for less spending is because they feel worse off financially now than a year ago. As a result, 26% expect to spend less on holiday gifts, 16% will spend less on holiday foods and beverages, and 11% will spend less on beer, wine, and spirits.
As an ag business owner, are you prepared for early shoppers and more people "looking for a deal"? Are you planning on running any holiday discounts? What about holiday advertising? Are you concerned about your sales of holiday foods?

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