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Showing posts with label vegetables. Show all posts
Showing posts with label vegetables. Show all posts

Wednesday, February 15, 2017

Cultivating Knowledge; Food, Fruit & Veggies… For thought


By John Wodehouse, Penn State Extension Educator, Chester County

Hundreds of fruit and vegetable growers and industry exhibitors gathered in Chocolate Town for the 2017 Mid Atlantic Fruit & Vegetable Convention.

 

Take heed, chocolate, there’s a new sweet in town. For four days in early February, vegetable and fruit producers met at the Hershey Lodge & Convention Center to learn more about the fruit and vegetable production business.

 

This is the first of three related articles. I encourage you to journey through the fruit and vegetable convention experience with me in the weeks to come. It’s more than just fruits and vegetables; it’s about sharing knowledge.

 

Back in mid-November, a fellow educator, John Berry, reached out to me with a question.

 

He said, “How’d you like to get involved at the Fruit & Vegetable Convention in Hershey this year?”  He quickly added: “The hot chocolate up there is the best.”

 

“Sure, sounds good,” I responded.

 

As I agreed to help, I was thinking: What a great opportunity to learn, while building and fostering networks. And who could pass up the great hot chocolate?

 

My charge was to assist Tom Butzler, of the Penn State Extension. This year, he and his team took care of the equipment set-ups for all the speakers. Tom asked me to load each presenter’s slides and make sure all the other technologies worked seamlessly. As you’ll see, I got a chance to do a lot more.

 

The first person I met when I arrived at the registration desk at 7:25 a.m. on Tuesday was Bill Troxell, of the Pennsylvania Vegetable Growers Association.  He happily greeted me and helped me with the registration process. Complete with a name tag, I was on my way.

 

Over the coming days, topic-specific research discussions, concerning either vegetables or fruits, in both English and Spanish, were offered each half-hour from 9 a.m. until 4 p.m. Presentations were held in various rooms in the Convention Center. Some were given by the farm owners and growers themselves, while others were given by scholars and educators from such entities as Penn State and the Penn State Cooperative Extension, Cornell Cooperative Extension, Rutgers Cooperative Extension, the University of Maryland Extension, Michigan State, Virginia Tech, the Virginia Cooperative Extension, University of Delaware, University of Minnesota and North Carolina Extension. 

 

On Tuesday, more than 56 different session topics were offered through the day. Much of my time was spent in the Organic Vegetable session room.

 

At 8 a.m. sharp, I helped Tony Ricci load his presentation titled Organic Herb Production. Tony owns and operates the organic-certified Green Heron Farm and CSA in Huntington County, Pa. His discussion centered on adding herbs to your production mix, to add cash flow back into your business.

 

As I loaded his speaking materials into the computer, Tony and I talked about the beautiful herb pictures included in his slides. We then talked about the pros of planting herbs in addition to vegetables. The best part of Tony’s presentation - to the 60-plus growers in attendance during the first organic session - was that he gave away some of his best-kept secrets. He shared a few of his proven methods with regards to producing great, not just good, sage, parsley and Greek oregano.  

 

“Plant your herbs in double rows on black (not red) plastic, and treat them as annuals,” Tony recommended.  “This is done to preserve quality, disease resistance, and yield.”

 

Next up on in the Organic session room was Dr. Gladis Zinata of the Rodale Institute. Her  report was titled Adding in Rotational No-Till and Insectary Strips for Organic Cucumber Production. Dr. Zinata described the results of a cucumber test-plot she and a team planted and documented at Rodale. The experiment focused on this question: Does increasing species diversity by planting grass and perennial insectary strips between cucumber rows allow for improved natural insect and pathogenic resistance? My take after hearing her findings: Definitely yes. Dr. Zinata’s research supports adding grass strips and incorporating other vegetative diversity into your fields to offset the pressures of insect and disease.

 

Growers next met Jennifer Glenister, a senior staff member at the organic New Morning Farm in Hustontown, Pa. She has worked nine seasons at New Morning. She gave a very well-designed and well-delivered talk entitled Organic Snap Bean Production, followed by a lively Q&A session.

 

Jennifer shared her tried-and-true organic snap bean production strategies, along with her sowing and growing schedules. Especially valuable were her succession planting tips for longer harvests, and remedies she suggested for dealing with deer.

 

“We tried many things on the farm, but the one that worked for deer was the 3D electric fence,” Jennifer said, as a slide showing a three-tiered, offset, poly-wire fence came up.

 

While scouting, Jennifer said the minute she sees certain insect levels, she immediately deploys beneficial insects (a species of parasitic wasp) as a strategy to manage the yield-robbing pests.

 

Jennifer’s snappy presentation was followed by another inspiring discussion. This one, from Elsa Sanchez, Ph.D. and associate professor at Penn State, was entitled Using Cover Crops. Elsa talked about the benefits of diversifying cover crops. She encouraged the organic growers to combine different cover crops into their field rotations. Additionally, Elsa went into detail about choosing cover crops with alleopathic characteristics, such as wheat and grain rye.

 

“Wheat and rye cover crops both contain beneficial natural weed suppressants,” Elsa said.

 

The term alleopathic refers to cover crops with natural weed suppression characteristics. During her discussion, Elsa also gave the group per-acre cover crop seeding rates and biomass tonnage per-acre estimates for cover crops.

 

An informative discussion given by Abby Seaman of the New York State IPM Program, on Managing Late Blight on Organic Farms, followed Elsa’s cover crop discussion. Abby mentioned the need for producers to scout the field for fall-offs and/or leftovers. Her recommendation:  try to eliminate any volunteer tomato and potato plants before they germinate to reduce the likelihood of late blight outbreaks in the next season.

 

“Late blight on potatoes and tomatoes needs living tissue to overwinter, so I recommend removing any leftover product from the field,” Abby said.

 

During Abby’s presentation, we also learned about two internet-based resources designed to help producers report and monitor late blight in Pennsylvania and New York.

 

I met Dr. Julie Grossman, professor and originator of The Grossman Lab at the University of Minnesota while helping her set up in the Organic session room. She delivered two afternoon presentations. Her first was entitled Overcoming Tunnel Vision – Using Cover Crops in High Tunnels. Her second presentation, Zone Tillage for Organic Vegetables, wrapped up the organic sessions on Tuesday.

 

Dr. Grossman shared her research findings and the beneficial outcomes of her research team for planting cover crops directly inside high tunnels. She provided cover crop planning strategies growers can employ right away in their tunnels to not only improve soil health and limit soil compaction, but also to better manage weeds and help prevent insect damage.


Of the 56 fruit and vegetable presentations delivered on Tuesday, I had the joy of attending seven of them. The experience was amazing. So many enthusiastic presenters, all in one place at the same time. The knowledge attendees gained from scholars, educators and growers will no doubt be put to work on farms across the commonwealth.

 

For future reference, feel free to explore the following informative and educational resource links:










Wednesday, May 28, 2014

Season Extension Possibilities for Your Fruit And Vegetable Crops

by Lynn Kime, Sr. Extension Associate, Dept. of Agricultural Economics, Sociology, and Education

Selling produce and small fruits before or after traditionally produced local crops usually commands higher prices.  Think of what you pay for produce in the store during the "off-season" and what you pay for the same things during the traditional, local "in-season."  You almost always pay higher prices early and later, or when produce is delivered from non-local sources.  Capturing these higher prices with season extension can be something to strive for with your own operation.  Your customers will appreciate having these products from a local source instead of purchasing products from non-local sources.

It may be too late to consider season extension for your small fruit and vegetable operation for this spring, however, planning now for fall season extension may still pay dividends for this crop year.  There are several methods to extend your growing and marketing seasons for this year.  These include row covers, high tunnels, and greenhouses.

Strawberries growing under row covers
Row covers are traditionally used during the early spring months to "push" the plants to flowers and produce earlier than without row covers.  These may be the least expensive and easiest to use since they are installed in the field but are usually removed during the morning hours to allow the soil to warm.  If used for strawberries for example, you may be able to begin harvest one to three weeks ahead of producers not using this method, allowing you to market earlier and capture the early season market.  Prices can be as much as 10% to 20% higher which usually offsets the additional costs.

High tunnels can be heated or not heated.  If using a heating system, you will be able to plant earlier than without additional heat and remain in production later in the season.  The earlier you plant, the earlier you can produce and market.  Tomatoes and peppers are common crops produced in high tunnels for spring and fall, but you can produce these crops and greens later into fall and capture the locally grown, late season prices for your production.  For example, early season tomatoes may sell for $15-$40 per box as opposed to $10-$20 per box during periods when other producers are harvesting field grown tomatoes.
Peppers growing in a high tunnel

I know one grower who produces strawberries into September and October in his high tunnel.  I asked him what price he can expect for locally grown strawberries in October.  His answer was "Whatever I want."  This marketing strategy has worked very well for his operation.

Greenhouses may be used to start plants in early spring to reduce the cost of purchasing plants on the open market.  You can also produce more plants than you need for your operation and sell the excess to other producers or your customers at farmers' markets.
Crops growing in a greenhouse

Greenhouses will also extend the harvest through the fall and beyond as long as you can produce the crop(s) and still remain profitable even when including heating costs.  You will need to track all costs and keep your budgets up to date to be sure you still maintain the profit margin you desire.

I know this is a busy time of year, but you can still have a tunnel installed in time for fall use.  You should determine if you can market the additional production and what prices you may receive.  The research may expose an additional marketing opportunity for your operation and result in additional income and profit for the year.

Friday, April 18, 2014

Emerging Food Trends--Peruvian Items Are On The Rise

If you're involved in the ethnic foods industry (whether that's growing, selling, education, or just plain consuming), I suggest joining the Ethnic Greens and Herbs Workshop Facebook group.  This group was formed to disseminate helpful research information and news regarding the ethnic produce industry to growers, wholesalers, retailers, Extension personnel, researchers, and association representatives.  


Fellow blogger Kathy Kelley recently posted a link to the article "From Aji peppers, amaranth and pichuberries to purple corn and quinoa, Peruvian cuisine is hot, says Packaged Facts".  In the article, results from the 'What's Hot in 2014' survey of American Culinary Federation chefs shows that 57% of respondents "voted Peruvian cuisine the top trend in the ethnic cuisines and flavors category".  The article also reports that "the UN declared 2013 the 'International Year of Quinoa' (a Peruvian staple) and the Culinary Institute of America has declared 2014 to be the year of Peruvian cuisine".

So what kind of foods are popular with Peruvians?

  • Purple corn- most commonly used to make chicha morada (a drink) and mazamorra (a pudding). 
    Purple corn being sold at a farm market. Photo taken by Kathy Kelley on a 2013 trip to South America.
  • Aji peppers- a species of chili pepper.  Aji Amarillo, Aji Panca, Aji Rocoto, Aji Mirasol, and Aji Limo are the most commonly used varieties of Aji peppers in Peruvian cooking.
    Aji panca pepper.  Photo from TheHotPepper.com.
  • Amaranth- a grain with a high nutrition value; the seeds are consumed whole toasted or milled into flour. 
    Amaranth harvest.  Photo from NationalGeographic.com.
  • Pichuberry- a polyphenol-rich fruit.
    Pichuberry. Photo from LAMag.com.
  • Pisco- a grape brandy produced in Peru and Chile.
    Two different brands of Pisco.  Photo from wikipedia.com.



Why is this trend important to you, the food producer?  Hispanic and Latino populations in the United States are seeing dramatic increases.  According to the 2010 Census, 16% of the US population were of Hispanic or Latino origin.  (The US Census Bureau defines "Hispanic or Latino" as a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race.)  The Census also shows that between 2000 and 2010, the Hispanic population grew by 43%, which was four times the growth in the total population.  

With this tremendous growth, Hispanic and Latino customers are not to be ignored.  Are you looking to expand your product line and/or market to a new target audience?  This might be your answer, but as always, do your research to find out if you should start selling any new product or marketing to a new audience.  


Friday, April 29, 2011

Surveys of mid-Atlantic consumers conducted by Penn State researchers part 11

Continuing with the Penn State research I've been writing about the past few months, a series of questions asked participants to indicate their purchasing behaviors towards new varieties of fruits and/or vegetables. If participants indicated that they noticed and purchased a new variety of a fruit or vegetable, they were then asked to indicate how strongly they agreed or disagreed with a list of reasons for purchasing a new produce variety.

For the participants who noticed and purchased a new variety, they reported, on average, that they “somewhat agreed” to purchasing a new produce variety (an average of “5,” according to a scale, with “1” equaling “strongly disagree,” and “7,” “strongly agree”) because of the “visual quality” of the produce, that the “appearance of the produce was appealing,” and that they “enjoyed trying new foods,” as shown in the graph below. Participants also reported that they “somewhat disagreed” (an average of “3”) to purchasing a new produce variety because the “item was featured in an advertisement.” Additionally, they reported being “neutral” (an average of “4”) towards “price” of the new produce variety for choosing to purchase.



To read more about this topic, please see the press release.

As you can see by the graph, "visual quality" and "appearance was appealing" are 2 of the 3 highest ranking reasons for trying a new produce variety. As an ag entrepreneur, how do you showcase your new offerings? As a consumer, how do you agree/disagree with these results? What are your most important reasons for trying a new produce variety?