Tuesday, November 24, 2015

Should You Consider Producing Flavored Milk?

By Sarah Cornelisse, Sr. Extension Associate, Dept. of Agricultural Economics, Sociology, and Education, Penn State University

As we move into the holiday season, we traditionally see an increase in the purchases of dairy products - cheese, milk, etc.  Eggnog tends to be the popular beverage at this time of year.  However, non-eggnog drinkers may be wishing for a festive alternative.  This is where developing flavored milks may be an alternative for dairy processes to consider.

For lovers of baseball, you may have seen Missouri's Shatto Dairy capializing on the successful playoff run by the Kansas City Royals.  Shatto Dairy produced a special edition french vanilla flavored, blue-colored milk (turned just blue-colored by the time the team made it to the World Series).

Shatto Dairy isn't alone in producing flavored milk.  As consumers turn away from soft drinks and sports drinks, many are returning to milk for its nutritious properties while expressing a desire for more varied flavors beyond the normal flavor and traditional flavors of chocolate and strawberry.  We now see flavors from grape to cotton candy to black cherry to banana and blueberry.

A 2014 Mintel survey showed that 61% of respondents agreed with the statement "Flavored dairy milk is a healthy alternative to soda."  Additionally, 39% of respondents indicated that they were interested in "sophisticated" flavors for milk such as hazelnut, dark chocolate, etc..  This interest was most pronounced with the Millennial generation, with 50% indicating such interest.  As consumer age increases, the interest in flavored milk decreased, with only 12% of those aged 69 and above interested in flavored milk.

For dairies that already bottle milk, flavored milk is something that they may want to consider as a way of drawing in younger consumers interested in a healthy, but flavorful, drink.


NotThatKindOfFarmer said...

Great article with excellent idea! I appreciate your post. Thanks so much and let keep on sharing your stuffs keep it up.

Nam D said...

To be an Entrepreneurship is all you need a unique Idea of what Business you want to start and what will be your Future goal..If you think Producing Flavored Milk is what you think is best..then Carry on and try to make a best Milk flavored Brand with Quality product you produces..

Nam from Bizbilla B2B portal

Tkay said...

For an upcoming dairy farmer. I found this article very informative. Really appreciate you sharing it.

Milk Processing said...

Hi, it is really great post, the milk is really important for healthy lifestyle. Keep it up to share such information about it.

Mani S said...

Nice post, keep sharing!!!

Chirag Gupta said...

what is shelf life of flavored Milk ???