No matter what survey format you choose or the type of retail operation you own or manage, consider asking:
- Why do you shop at our store?
- How frequently do you visit our business?
- What additional goods do you think we should stock and that you would be interested in purchasing from us?
- What other businesses are you visiting today?
- What events and activities do they attend/participate and how do they learn about these events/activities?
On-farm markets or farmers’ market venders might be interested in selling produce items that they have never sold before. If you fit this description, ask consumers the following questions to learn if the product has potential:
- If we offered ‘x,’ would you be interested in purchasing it? Why or why not?
- Do you already purchase ‘x?’ How often do you purchase ‘x’ and how do you use it in meals and snacks?
- Do you serve ‘x’ to family and friends when entertaining? If yes, what other food items or beverages do you serve with ‘x?’ (This question can help you with cross merchandising the potential product with existing goods, or help you learn about other items you could stock.)
- How many adults and children live in your household? Of these household members, how many already eat ‘x?’
|Would customers buy canning supplies from you? Don't guess, ask them.|
- Products that are in greater demand during specific periods such as holidays, seasons, or for festivals and special occasions.
- If there is a preference for a particular variety, size, condition, type of package, or partially/fully cooked product.
- What foods, cooking tools, or particular brands they have difficulty finding locally.