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Tuesday, December 6, 2011

Mobile Payment: A Direct Marketing Tool

The Penn State Extension Ag Entrepreneurship team, along with Ohio State and Minnesota Extension, have developed a series of webinars on social media and mobile technology for ag businesses (more information on the webinar series at http://www.cvent.com/d/lcq890).  These issues are especially pertinent for direct marketers who are rapidly finding that they need to engage their customers using these tools.

One of the webinar sessions will focus on mobile technology available for use by farm markets, farmers markets, roadside stands, and agri-tourism businesses to accept payments.  Chris Raines, Assistant Professor and webinar team member, was motivated to learn more about mobile payment following his own mobile payment experience when getting take-out.  So he purchased the needed attachment for his iPhone and tried it out.  Check out his blog post on his experiment and thoughts regarding mobile payment possibilities for direct marketers.

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