Friday, February 4, 2011

Surveys of mid-Atlantic consumers conducted by Penn State researchers part 6

As described in my earlier posts, Penn State researchers asked survey participants from metropolitan mid-Atlantic cities about their product purchasing behavior. In one particular question, participants were asked to review a list of 46 common fruits and vegetables that are readily available at a variety of retail outlets and indicate which of the fruits and vegetables are grown in the mid-Atlantic region.

Results from the survey indicated significant differences for responses to this question between participants who reported being a member of a CSA (Community Supported Agriculture) and those who reported that they were not CSA members. A greater percentage of participants who belonged to CSAs selected more incorrect responses than did participants who did not belong to CSAs. For example, a greater percentage of CSA members reported that certain fruits and vegetables, such as bananas and grapefruit, are grown in the mid-Atlantic compared to non-CSA members. Additionally, a smaller percentage of CSA members correctly reported that other fruits and vegetables are grown in the mid-Atlantic, such as beans, corn, and apples, compared to non-CSA members.

To read more about this study, click here.

If you are a produce grower or seller in the mid-Atlantic, how do you think these results affect your business? Have you had a significant amount of people asking for produce not grown in the mid-Atlantic? If you are a CSA provider, will you start (or do you currently) education on what produce is mid-Atlantic based?

No comments: