Wednesday, December 9, 2009

Another reason to use Twitter and Facebook

You may have been hearing a lot about Twitter (or tweeting) recently and how it can help you as a business owner talk about your business and hopefully gain customers. To be able to see tweets about a specific topic, a person would need to search on the Twitter website. A recent announcement from Google will help in this search for information.

In October, Google announced a search deal with Twitter to include tweets in search results. On the official Google blog, the benefits of the partnership are described. “Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.” After entering a search term, Google will scroll data in real-time (no need to refresh the page).

Coming in the beginning of 2010, Google will also be including Facebook updates in search results. The article below gives more information on the partnerships and includes a YouTube video on how the real-time data will be displayed.

Google article

As a business owner, do you use Facebook or Twitter? If you don't, will you start using these services now that Google will be displaying this data? What kind of feedback have you received from customers about your social networking usage?

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