Thursday, April 23, 2015

Building Your Farm Management Team - Finding a Good Accountant

By Juliette Enfield, Penn State Extension Educator, Warren Co
I recently met a farmer who said “I got into farming because I didn’t want to sit in front of a computer!”, and I’m sure she’s not alone. Oftentimes the farm accounting is at the bottom of the list of farm chores. Farm accounting can be tedious and daunting to those who are unfamiliar with spreadsheets, accounting terminology, and computer accounting software. However, the fact remains that if you are not managing your farm finances, you are unable to determine:
1. Whether or not your farm is profitable, which can only be determined from an income statement
2. Whether or not you are increasing your business’s net worth, which is evident from comparing several years’ balance sheets
3. Whether or not you are spending your money in the right place and at the right time, which is shown from a monthly or quarterly cash flow statement
Farm accounting can be daunting.
Fulfilling Legal Obligations-Tax Accounting
When I ask farmers what kind of accounting services they use for their farm businesses, most tell me they use a tax accountant once a year. Finding an accountant who is familiar with farm taxes (the Schedule F) is essential.
According to the US Internal Revenue Service, most farmers use the cash method (assessing accounts based on what is currently in the bank) for their income taxes because they find it easier to keep records this way, as opposed to the accrual method of accounting (assessing accounts based on what is in the bank after all accounts receivable and payable are calculated). This is because in agriculture expenses from one year may not generate income until the following year when the crop is sold. In other businesses, expenses and income cycle much more frequently, so the accrual method is used to report income earned in a year. Agriculture is also allowed payments for certain practices such as planting native trees and shrubs or keeping livestock out of streams by building stream bank fencing. An accounting firm that works regularly with farmers will be familiar with these incentive programs.
Some tax accountants offer auditing services for an additional fee, in which they will represent you in case of an audit.  Find an accountant who is in support of you and your business, and who you can establish a relationship with year after year. Talk to other farmers in your area for recommendations on good accounting firms to work with. If you fail to file your taxes, you will be fined and/or charged interest on the amount you owe, and it will be difficult to get access to a loan or do business at all until taxes are paid.
The Farm Bureau has a network of accountants throughout Pennsylvania that work with farmers on tax and payroll preparation, bookkeeping assistance, and financial consulting. If you are a Farm Bureau member, you may be eligible for discounted services.
Going Above and Beyond-Financial Analysis
Taking care of your taxes is a legal obligation, but analyzing your business finances is not. Tax preparation brings you one step closer to being ready to analyze your finances. Your tax forms can be used to create your income statement. Your receipts and sales records can be used to create your balance sheet and cash flow statements. Penn State Extension offers a course on understanding basic farm finance called Farm $en$e. This 4 session course helps farmers understand basic accounting terms, how to prepare accurate records, and how to use these records to better manage the farm.
Be pro-active about your farm finances.
If you are not sure that you will have time to learn how to use accounting software or you don’t feel comfortable doing your own financial analysis, you can hire a consultant. This service can range from $30 an hour to $150 an hour, depending on what your needs are and the consultant's level of expertise. The amount of contact you make with the consultant depends on the state of your business, your level of understanding of farm finance, and your commitment to making your business financially sustainable.  You could arrange meetings monthly, quarterly, or yearly. As with tax accounting, financial analysis also requires some level of expertise in your industry. This person should understand how your business operates and how it compares to others in the same industry. AgChoice Farm Credit is one source of accounting services with agricultural expertise.
In conclusion, the best place to find a tax accountant or a financial consultant for your farm business is by talking with other farmers in your area or in your ag industry. Be pro-active about your farm finances. If you don’t want to, or are not able to understand your farm’s  financial situation, hire someone to help you look at the big picture. Accounting services are different at every practice, so be sure you understand the range of services offered before signing a contract. Shop around for pricing that you can afford, as well as an accountant that you feel comfortable working with.

Sunday, April 5, 2015

First Impressions Count – Marketing Display Techniques from the World’s Best Markets

"Pile it high and watch it fly" is a popular marketing tactic that is alive and well in some of the best international markets. This month, members of the Penn State Extension Marketing team traveled to Barcelona to participate with market professionals from 6 continents and learn from some of the most profitable markets in the world. A recent trip through many of our host city’s most famous farmers markets yields interesting merchandising techniques to start your 2015 summer market season off with a bang and hopefully a few more bucks in your pocket!

Successful marketers in Spain’s bustling market places are pairing age old techniques with bright new merchandising tricks to make their produce pop!

Here are a few tips:

1. Careful stacking is paramount! First, form a solid base. You can’t pile it high if it rolls on the floor! Start with a stair step type foundation made of boxes, plastic reusable containers that stack to transport from the farm, or simply small boxes that you packed your product in to bring to market. Next, pad your stack to create a non-slip surface. This can be done with tissue paper or organic material such as leaves. Then stack your product in a pyramid formation, depending on its shape and resilience to stacking.

2. Display vertically. Think of the vertical space on your table and make good use of it! Typically customers can reach across a table at a distance of up to 4 feet if a display is tilted at an upward sloping angle compared to only a reach of 2 feet if they are forced to reach straight across the table in order to reach your item for their shopping basket. This can be achieved by providing steep sloping stair steps behind baskets and boxes angling them so products are served directly up to the customer’s ideal height and reach.

3. Think outside the box when making display rack choices. A unique display container or shelf can stand out if you limit your number of racks or other display items. Be sure not to crowd your stand with many small shelves or racks as this tends to give an over-decorated or busy look and distracts the customer from your product.

4. Height matters in the height of the season! When produce is plentiful and you must expand outside of your primary table be sure to raise items to an ideal level for your customer. An easy way to do this is to stack crates or boxes that you used to bring your product to market. Topping them with an eye-catching basket, cloth or other material makes items placed here stand out. This technique is also useful for special items you would like to highlight for the day in addition to when you have an overflow of tomatoes or large items such as winter squash.

Whatever your product or variety throughout the year, plentiful displays, friendly smiles, consistent easy-to-read signs and a thoughtful display will get your product noticed this market season.

by Carla Snyder, Ag Entrepreneurship & Marketing Educator, Penn State Extension